I help nonprofit leaders communicate in a way that makes people care. Long captivated by the power of language to persuade and influence and activate, I lead interactive trainings across sectors to build interest in and capacity for research-based messaging and storytelling, helping participants break free of misperceptions that are holding them back. Working with mission-based organizations, we create advocacy communications aligned with organizational strategy that are designed to build understanding of, and broad public support for, complex social issues, like homelessness, substance abuse disorder, and poverty.
Recently I led a multi-year initiative to disrupt and shift the public discourse on human services. We mobilized community and national leaders across the country to change the conversation about who needs help, why they need help, and why this work should matter to all of us. With my team, we have trained nearly 4000 sector leaders in dozens of communities to rethink and reframe their communications.
Throughout my career I’ve been dedicated to creating lasting social and environmental change, including launching new organization-wide initiatives at national and global institutions like the University of Chicago. My focus is always to ground the work in institutional lexicon, values, and culture so that it feels and becomes authentic to that organization or community.